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When Did ‘Brave’ Become A Bad Word For Brands

23 March 2017

Inherently, there is hurt woven into the dictionary definition of brave - ‘ready to face and endure danger or pain’. But let us never forget...


Starting out in Public Relations – the No. 82 experience

13 March 2017

Finishing University is a strange time in your life. You’re used to a routine of studying, knowing what coursework is due and which seminar ...


How do you build brand success from the inside out? An MSL event with LinkedIn and Culture Amp.

09 March 2017

In an economy where one bad experience can determine a customer relationship, how do you create conditions where your people live, breathe a...


Young Lions 2017

09 March 2017

Are you fierce enough for the Young Lion challenge? Eight from MSL entered the competition, with just 24 hours to answer a real life PR brie...


The Modern Foodie Festival – London Evening Standard Food Month

02 March 2017

Tuesday 21st February marked the announcement of London Evening Standard Food Month. A new foodie festival to celebrate London as the world’...


Content and Copywriting in the Age of The Chatbots

27 February 2017

Chatbots are the talk of the town right now. But their success very much depends on their content and tone of voice. So will content and cop...


Guest blog: Under the influence – how influencer marketing can put your brand at risk

22 February 2017

Influencer marketing has exploded. Brands want to tap into the social reach of individuals and the strong relationships they have with their...


Six predictions for the workplace in 2017

09 February 2017

We may not have a crystal ball, but we are very fortunate to work with some of the biggest brands in the world. As a result of our conversat...


Virtual Technology and the Workplace

06 February 2017

2017 is the year to use VR to achieve your communication objectives. Virtual reality has the potential to be become the next big computing p...


Building Brand Success From The Inside Out

31 January 2017

Why don’t employees get the same love as consumers in the eyes of brand builders? How do we use employees as the new frontier for creativity...