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INSIGHT

Looking beyond the Brexit blind spot

06 November 2019

Remember life before Brexit? It takes quite a bit of effort to recall, but there was a time when public debate wasn’t dominated by our relat...

INSIGHT

A successful week for MSL, with three award wins

29 October 2019

In one triumphant week, we scooped up three awards for our work with Heathrow, Landsec and Renault from two prestigious award bodies.

INSIGHT

Three simple steps to make your communications more inclusive

02 October 2019

As marketing and communications professionals, we’re increasingly expected to be conscious of diversity and to represent a broad range of pe...

INSIGHT

Influencer marketing only dies if brands fail to protect it

26 September 2019

Influencer marketing has become a gold-rush with many companies trying to stake their claim. Which, given the value of the opportunity, make...

INSIGHT

Unlocking hidden value from reporting

20 September 2019

Last week, alongside colleagues from SalterBaxter, we discussed the merits of annual reporting at the Evolution of the Annual Report Confere...

INSIGHT

The growing thirst of the health-conscious drinker

27 August 2019

When I started working in agencies 10 years ago, everyone wanted to work with a booze brand. I remember a particularly embarrassing episode ...

INSIGHT

Campaignable reporting and reputational resilience

16 August 2019

Why campaign to improve reputational resilience? Because it is often the biggest risk you face. And, perhaps surprisingly a world where repu...

INSIGHT

Is technology removing the ‘care’ from healthcare?

13 June 2019

We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of ...

INSIGHT

The future belongs to employee-powered brands

29 May 2019

There is a wealth of research that shows how an engaged workforce has a positive impact on productivity, health, home-life and, ultimately, ...

INSIGHT

Mental Health and an engaged workforce: You snooze, you….win!

15 May 2019

There is a wealth of research that demonstrates the close link between sleep, mental health and work productivity, and this body of research...