Need to know, in the know.

Looking beyond the Brexit blind spot
06 November 2019Remember life before Brexit? It takes quite a bit of effort to recall, but there was a time when public debate wasn’t dominated by our relat...

A successful week for MSL, with three award wins
29 October 2019In one triumphant week, we scooped up three awards for our work with Heathrow, Landsec and Renault from two prestigious award bodies.

Three simple steps to make your communications more inclusive
02 October 2019As marketing and communications professionals, we’re increasingly expected to be conscious of diversity and to represent a broad range of pe...

Influencer marketing only dies if brands fail to protect it
26 September 2019Influencer marketing has become a gold-rush with many companies trying to stake their claim. Which, given the value of the opportunity, make...

Unlocking hidden value from reporting
20 September 2019Last week, alongside colleagues from SalterBaxter, we discussed the merits of annual reporting at the Evolution of the Annual Report Confere...

The growing thirst of the health-conscious drinker
27 August 2019When I started working in agencies 10 years ago, everyone wanted to work with a booze brand. I remember a particularly embarrassing episode ...

Campaignable reporting and reputational resilience
16 August 2019Why campaign to improve reputational resilience? Because it is often the biggest risk you face. And, perhaps surprisingly a world where repu...

Is technology removing the ‘care’ from healthcare?
13 June 2019We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of ...

The future belongs to employee-powered brands
29 May 2019There is a wealth of research that shows how an engaged workforce has a positive impact on productivity, health, home-life and, ultimately, ...

Mental Health and an engaged workforce: You snooze, you….win!
15 May 2019There is a wealth of research that demonstrates the close link between sleep, mental health and work productivity, and this body of research...