Four awards in one night for ‘genius’ influencer campaign

Four awards in one night for ‘genius’ influencer campaign

Last night MSL won a trawl of four awards for our year-long social influencer campaign with Renault, Behind Car Doors.

The 26th March will go down in MSL UK history as the night we won big at two awards ceremonies – all for the same incredible campaign with client Renault.



We were thrilled to win in all three of the categories we were shortlisted:

And to top it all off we also won the Grand Prix at the Influencer Marketing Awards too!

Judges across both ceremonies described the campaign as…

Running a year-long influencer marketing campaign to change consumers’ perspective is probably one of the most genius ideas I’ve seen executed

An industry first and game changer in long term social influencer campaigns

Host of the PRCA Digital Awards Remel London is pictured with Simon Hooper from Cision who presented the award to Claire Hutchings and Jane van Wyngaarden from MSL.

The true strength of the campaign came from the long duration and the trust Renault showed their chosen content creators in the creative freedom they were given

Brave and creative, it caught the judges’ attention for all the right reasons

Clear methodology, excellent research and creative execution was the recipe for this campaign’s success

We are immensely proud of this work and everyone who had a hand in making it a multi-award winning campaign!



Claire Hutchings

Head of Marketing

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