A successful week for MSL, with three award wins

A successful week for MSL, with three award wins

In one triumphant week, we scooped up three awards for our work with Heathrow, Landsec and Renault from two prestigious award bodies.

Another win for #BehindClosedDoors

After being highly commended at PRWeek’s Global awards back in May, we’re proud to have crossed the line with another win for our #BehindClosedDoors Renault campaign – this time for Best Influencer Marketing at PRWeek’s UK Awards. Now in its 20th year, the PRWeek Award is firmly established as the communications industry’s highest accolade – so needless to say, we’re thrilled.

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Capturing intimate family moments in a dash-cam video format, #BehindClosedDoors leaned into the insight that cars are the new kitchen tables for families. We worked with influential parenting Instagrammers Mother Pukka and Father of Daughters to create an always-on content programme. Over the course of a year of everyday drives, they revealed the cherished family conversations that take place behind closed car doors – and we positioned the Renault Scenic as the ultimate family car.

Already a multi-award-winning campaign, our work with Renault has been shortlisted for 12 awards and won in six categories in the past year, picking up the Grand Prix in the Influencer Marketing Awards in April.

Two Digital Impact Award wins

Moving from road to runway, our campaign with Heathrow also flew high at the Digital Impact Awards, bringing home bronze for Best Employee Communications. As the UK’s largest celebration of digital work in corporate communications, the Digital Impact Awards honours the best work of its kind in Europe.

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Working to unite the 7,500+ employees across Heathrow Airport’s offices and terminals, we introduced a digital workplace initiative that transformed the way employees connect and collaborate. We went to Heathrow HQ to co-create the shape and features of the new workplace with employee groups, and built an easy-to-use online collaboration platform that features the latest Heathrow news, operational forecasts and alerts, colleague deals and briefing sheets. At the Digital Impact Awards, the winners are classed as those that push boundaries with a sense of inventiveness and imaginativeness – and we’re proud to say our work with Heathrow fits the bill.

Riding high on our success, we move from air to land with our rebranding project for Landsec, the UK’s largest commercial property company. We scooped our second bronze of the night in the Best Corporate Website category, with our work that brought the brand’s philosophy of ‘everything is experience’ to life with an immersive new website that merged three disparate sites together. Challenged to rewrite the unwritten rules of a corporate website, we made use of video, photo and long-form copy to tell the stories of Landsec’s past and explore its future. The result? Landsec.com, a visually engaging and interactive website – and another worthy win.

Bringing home an array of awards across such a varied cross section of work is no easy feat; and it’s a tribute to the amazing and diverse talent we have at MSL. We’re proud to keep pushing boundaries and making an impact as an award-winning agency – so roll on next year’s awards.

Contributors

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Jane van Wyngaarden

Marketing and New Business Coordinator

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